Market-Entry Support

Any successful business requires a solid foundation. To lay the foundation, even before recruiting activities can be completed, different skillsets are required – legal, accounting, tax, insurance, finance, and location support are crucial. Many service providers offer their support, but, cross-border business requires specialized knowledge, which can be surprisingly difficult to find. During the last 10 years we have worked with many professionals, many of them multilingual, covering legal, finance, tax, insurance, cultural training, and many more specialties.

We are happy to refer you to experts best suited for your unique circumstances. And, we do understand that human resources are often not the most pressing issues at the early stage of a market entry, so please do not hesitate to check in with us.

Market Entry Services

Corporate Law

Once you made the decision to become active in the US market, you will encounter a whole range of legal questions that will require sound advice from a lawyer trained in US federal and state law and ideally in the law of your home country. We can refer you to lawyers admitted to practice law in the US and Germany (as well as other countries) that can provide valuable advice on matters such as choosing the most suitable legal form and jurisdiction for your enterprise. This includes all formalities needed to legally establish a company. A lawyer can also consult on limiting liability to the US entity, so that the foreign parent company is shielded from the intricacies of US law. Other fields that may require legal advice are:
• Investments (Private equity and venture capital)
• Commercial contracts
• Joint ventures
• Real estate transactions (buying/leasing land or office space, construction of facilities)
• Compliance with the manifold federal/state/local laws on employment
• Compliance with the laws regarding the import/export of goods (e.g. tariffs)
• Restructuring companies, and many more

Location Consulting

It is said the possibilities are endless in America and so are the options a foreign company has in choosing one or more locations for its subsidiary. In a territory more than twice as large as the EU, there are a variety of factors to consider when planning where to physically locate a facility, such as manufacturing, assembly, storage, distribution, research, or office locations. Agencies specialized in advising foreign companies in this endeavour can guide you through the process by discussing with you issues including:
• Tax incentives
• labor costs (differences are significant)
• proximity to customers
• infrastructure
• time difference to parent company
• access to qualified employees
• ease of travel (e.g. air travel within the US and from/to abroad)
• proximity to ports and other logistics hubs
• cost of living, etc.


Once a subsidiary is established and has commenced operations, this may trigger the responsibility to keep books or provide financial reporting according to established accounting principles. The accounting standards used may vary from those used in the country of the parent company (e.g. US GAAP vs. IFRS). We can refer you to licensed Certified Public Accountants (CPA’s) and accounting firms that are familiar with US accounting rules and regulations, as well as the specific challenges of transnational transactions and international subsidiary situations. Some of our partners are multilingual and have accounting degrees from European and American educational institutions.


Similar to the responsibility to provide financial reporting or bookkeeping, a US subsidiary is subject to tax laws and responsible to file tax returns. It is highly recommended to obtain the services of a Certified Public Accountant (CPA) to ensure compliance with all applicable tax laws. Our firm can provide you with the coordinates of experienced tax professionals that routinely handle international tax situations. Some are multilingual and have degrees from European and American educational institutions. It may be advisable to establish contact at an early stage if tax incentives are provided by a state or county. A CPA with an international focus can help structure the transaction and optimize the return on investment.


Doing business in America involves interactions with a multitude of entities and individuals, be it partners, customers, employees, suppliers, vendors, contractors, service providers, government agencies, the general public, and others. To minimize the risk of liability and potentially expensive disputes we can refer you to experienced insurance consultants. They can provide a risk analysis of your individual situation and advise you on recommended insurance products that protect you from unexpected events and financial losses.


When it comes to financing, you may find that American banks treat your US subsidiary the same way they treat any other newly-established company, even though your parent organization may have successfully been doing business in your home country for decades with an impeccable credit record. To secure the most favourable financing conditions when entering the US market (e.g. equipment financing) we can provide you with the contact information of our partners: Europe-based banks and finance institutions that are familiar with market entry and expansion scenarios involving foreign parent organizations and that provide products such as loans, sales financing, operating lease, etc. Our partners can provide their services locally in the US or in your home country

Cross Cultural Training

Having a subsidiary in another country means doing business in a different culture. The parent company may send employees of their own to the US to serve in a variety of functions, be it in the management of the company or outward-facing roles such as sales or business development. Regardless of the role, these employees will have to operate in a work and business culture that may be significantly different from what they are used to. Also in their personal lives (and that of their families) this will be important. By the same token, employees from the host country may have to interact with colleagues and superiors in the parent organization. To avoid misunderstandings, which can lead to serious problems in the work atmosphere and the loss of talent, we can refer you to agencies that provide cross-cultural training in both directions.

Logistics / Supply Chain

A lot of businesses are involved in the manufacture, assembly, or processing of goods that need to be moved from one location to another. Most of them have established logistics and supply chain processes in their home countries. However, establishing a subsidiary in another country may require setting up entirely new processes with a lot of unknowns. If you don’t want to handle this demanding task in-house, or need an immediate solution, we can refer you to service providers that plan and run your logistics and supply chain so you can focus on things that are important to you.


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