for TH Bender

After being in business for 10 years, the TH Bender not only wanted a new website but an updated brand image. First, we simplified their logo and integrated a bridge graphical element. After, our designers presented several concepts to the client who reviewed and approved the final design. To complement the new design, we also developed a new brand style guide (which we quickly applied to new business cards).

With a new logo and style guide in place, we began a complete website redesign and restructuring. Modern, easy, and user-friendly were our guiding principles, and we set out to make a corporate website that emphasized the company’s international scope and global value.

A key component of our overhaul was mobile responsiveness. TH Bender had an outdated site layout that did not properly adapt to several devices. We restructured the architecture, streamlined how information was presented and modernized the graphics. Prototypes were also developed for each page with user behavior in mind.

Once we had a working website wireframe, we proposed several interface design variations [link to invision] before settling on the design that best combined, streamlined, and presented large amounts of information in an easily-digestible, user-friendly format. It was easy on the eyes while remaining very informative.

When the new design was finalized, our development team wrote customized code for the website’s front-end, then tailored the client’s content management system (CMS) to work in harmony with the new changes. TH Bender now had a beautiful new website that was cross-browser compatible and responsive to all devices.

TH Bender’s website was being powered by a technically antiquated CMS Joomla. What’s more, the site had recently been hacked, so enhancing cybersecurity was a big priority. To meet the client’s business goals and protect them from hackers, our team developed a completely fresh, technically advanced CraftCMS-based solution in both English and German. We chose CraftCMS because it is fully optimized for international and multilingual sites, and provides ample opportunities for maximally efficient SEO. It is also incredibly secure compared to Joomla.

For TH Bender we created comprehensive SEO and SEM strategies for long-term optimization and promotion. We prioritized on-page technical implementation and created a strategy for off-page promotion. Following our SEO plan, we resolved all technical bugs and on-page SEO issues, created additional landing pages, optimized text, created an appropriate schema markup, and updated meta tags.

We also formulated a content marketing strategy based on deep keyword research and built a much-improved sitemap for effective search engine indexing.

We conducted pay-per-click (PPC) tests to determine the search behavior of German executives. Were they using English terms, German ones or its combination? (Surprisingly, most used English terms rather than German ones). Leveraging these results, we adjusted keyword targeting and promotion strategy for TH Bender.

Insider Tip: When creating a new website, it’s important to test PPC strategies prior to development in order to collect data on real user behavior.