Mac

Website Design&Marketing

for TH Bender

by

DesigningIT Logo

DesigningIT is an international full-service digital agency that helps companies grow by capturing new leads through strategy, marketing design, SEO & tech. We help clients to get the most out of their digital marketing by driving measurable results from their website.

Our goal was to create a modern, user-friendly website that would show off TH Bender’s expertise and attract, convert, and retain more potential customers via organic search.

Services performed for TH BEnder

Our unmatched executive search process is based on the deep and wide identification of the talent employed in our client’s industry. For an executive search we identify easily.

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Discovery & Competitor Research

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Rebranding & Design

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Front-End & Responsive Front-End Code

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Backend & CraftCMS Integration

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Search Marketing

Discovery & Competitor Research

The Discovery and Research stage of our process began with a competitive analysis and SEO audit. Led by our marketing team, we thoroughly investigated the websites of TH Bender’s competitors to understand their page structure and SEO strength. We focused our analysis on homepages, main landing pages, about pages, blogs, and contact pages.

Through this analysis, we were able to develop a sitemap and content outline that promoted the new website’s vision and guided our design team as they worked on wireframes.

By aligning the results of our analysis with our client’s business needs and target audience, we developed a detailed plan for each page that would outpace competitor pages and adapt to the needs of the market segment.

What we did

  • Competitive Analysis
  • SEO Audit
  • New Site Structure
  • Content Outline
  • Detailed Plan for Each Page
Discovery & Competitor Research
Competitors table
Discovery & Competitor Research
Content outline

Rebranding & Design

After being in business for 10 years, the TH Bender not only wanted a new website but an updated brand image. First, we simplified their logo and integrated a bridge graphical element. After, our designers presented several concepts to the client who reviewed and approved the final design. To complement the new design, we also developed a new brand style guide (which we quickly applied to new business cards).

With a new logo and style guide in place, we began a complete website redesign and restructuring. Modern, easy, and user-friendly were our guiding principles, and we set out to make a corporate website that emphasized the company’s international scope and global value.

A key component of our overhaul was mobile responsiveness. TH Bender had an outdated site layout that did not properly adapt to several devices. We restructured the architecture, streamlined how information was presented and modernized the graphics. Prototypes were also developed for each page with user behavior in mind.

Once we had a working website wireframe, we proposed several interface design variations [link to invision] before settling on the design that best combined, streamlined, and presented large amounts of information in an easily-digestible, user-friendly format. It was easy on the eyes while remaining very informative.

What we did

  • Logo Redesign
  • Brand Style Guide
  • Website Redesign
  • Website Architecture Restructuring
  • Wireframes (UX)
  • Interface Design (UI)
devices
Interface design
branding
Re-Branding

Front-End & Responsive Front-End Code

When the new design was finalized, our development team wrote customized code for the website’s front-end, then tailored the client’s content management system (CMS) to work in harmony with the new changes. TH Bender now had a beautiful new website that was cross-browser compatible and responsive to all devices.

What we did

  • Custom Front-End Code
  • Custom CMS Setup
frontend
Custom Front-End Code
frontend
Custom CMS Setup

Backend & CraftCMS Integration

TH Bender’s website was being powered by a technically antiquated CMS Joomla. What’s more, the site had recently been hacked, so enhancing cybersecurity was a big priority. To meet the client’s business goals and protect them from hackers, our team developed a completely fresh, technically advanced CraftCMS-based solution in both English and German. We chose CraftCMS because it is fully optimized for international and multilingual sites, and provides ample opportunities for maximally efficient SEO. It is also incredibly secure compared to Joomla.

What we did

  • Enhanced Cybersecurity
  • Custom CraftCMS-based solution in English and German
Backend & CraftCMS Integration
CMS Integration
Cms in action

Search Marketing

For TH Bender we created comprehensive SEO and SEM strategies for long-term optimization and promotion. We prioritized on-page technical implementation and created a strategy for off-page promotion. Following our SEO plan, we resolved all technical bugs and on-page SEO issues, created additional landing pages, optimized text, created an appropriate schema markup, and updated meta tags.

We also formulated a content marketing strategy based on deep keyword research and built a much-improved sitemap for effective search engine indexing.

We conducted pay-per-click (PPC) tests to determine the search behavior of German executives. Were they using English terms, German ones or its combination? (Surprisingly, most used English terms rather than German ones). Leveraging these results, we adjusted keyword targeting and promotion strategy for TH Bender.

Insider Tip: When creating a new website, it’s important to test PPC strategies prior to development in order to collect data on real user behavior.

What we did

  • Technical Website Optimization
  • Keyword Research
  • Landing Pages Creation and Optimization
  • Schema Markup
  • Long-term SEO & Content Marketing Strategy
  • Pay-per-click (PPC) Testing
  • Off-page Promotion Strategy
Maketing search
Keyword Research
Maketing search
Pay-per-click (PPC) Testing
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TH BENDER
FULL CASE STUDY

To read the full Case Study about the Planning and implementation of this Website

Click here to see

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