Business Development, Sales and Marketing executives form the nexus between the organization and customers. They have to be adept in recognizing market trends, spot new clients, develop communication strategies, devise sales channels, master regulatory standards and be nimble enough to deal with day-to-day issues.

They are also the most important voice to articulate market requirements to the organization at-large.

Together with the Chief Executive Officer, they need to be capable of addressing virtually every commercial challenge.