Start-Up Support for a Leading Manufacturer of Supplements
Our customer is one of the leading manufacturers of naturopathic medicines in Germany. The company had already established a sales presence in United States when the decision was made to set up a full physical presence in North America base on a comprehensive market entry study. TH Bender were tasked with building the team starting with the recruiting of functional leads for sales, production and marketing. All searches were influenced by the company’s unusual location in the southeastern United States. Nevertheless, highly qualified experts from major manufacturers of supplements and nutraceuticals were identified and motivated to explore the opportunity despite a requirement for full relocation. The company has now achieved a significant market share in its niche resulting in substantial margins being generated much to the delight of its shareholders.