Manufacturer of Aluminum egress solutions (Building Technology)
This client is among the best-known European brands in the window and door industry. Forward-thinking executives had identified a new market that was developing rapidly – especially in the United States. TH Bender was retained at the earliest stage of the US subsidiary.
We were asked to analyze and map the sales organizations of key competitors; based on that work the sales channels were determined. Over a period of two years we recruited over 30 savvy-industry professionals, mostly in sales and engineering. It was not always an easy task, as the client first had to build up name recognition and reputation as one of the industry leaders. A national distribution, as well as direct sales network, was established. When the company relocated from the East to the West Coast, numerous administrative positions had to be filled as well. US-Revenue went from zero to $100,000,000.